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Why the Severance Season 2 Stunt in Grand Central Is a Genius Piece of Marketing

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When Apple TV+ dropped a glass-walled cubicle into New York's Grand Central Terminal on Jan. 14, it seemed like a standard promotional stunt, in this case for Season 2 of its hit sci-fi workplace drama Severance. Then three of the show's stars appeared--in character. Instead of posing for selfies or signing autographs, they strolled into...

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