Crispin Porter + Bogusky has tapped Jay Gelardi to serve as digital ecd for its Boulder, Colo., office.
"Jay naturally described the role and gave us confidence that he'd be successful in it," Ivan Perez-Armendariz, evp and chief digital officer of CP+B, told Adweek. "He allows us to grow organically, and he'll mentor our younger creatives."
Gelardi will partner with the agency's creative directors in developing digital ideas and strategies. The MDC Partners' agency works for clients like Turkish Airlines and Domino's Pizza.
Prior to CP+B, Gelardi served as digital creative director for Sydney-based agency The Monkeys where he worked on clients including Ikea and Intel.
The agency is also looking for more digital creative talent in its Los Angeles office.