Q&A: New York Media’s New Editor in Chief on Reinventing the Brands and...
Not long after Adam Moss told staffers on Tuesday that, after 15 years, he'd be leaving as editor in chief of New York Magazine, David Haskell was named as his successor. Haskell was described by CEO...
View ArticleLes Moonves Is Taking CBS to Arbitration Over Denial of $120 Million Severance
Former CBS chairman and CEO Les Moonves isn't letting his $120 million severance go away without a fight and has decided to take the company to arbitration. Moonves informed CBS of his intentions...
View ArticleHow Slack’s Logo Redesign Solidifies the Brand as the Future of Group Chat
Ever since Slack unveiled a new logo this week that swapped out its instantly recognizable hashtag icon for a simplified, multi-colored pinwheel, the design world and many others on Twitter have been...
View ArticleSimple and Spectacular, This Patiently Crafted Ad Transforms Flowers Into...
On paper, the concept is simple: Flowers bloom, set to the booms and crackles of fireworks. But creating such a visual experience in a way that does it justice? That's no small floral feat. TBWA\Paris...
View ArticleWatch a Depressed Alexa Knockoff Star in Pringles’ Upcoming Super Bowl Ad
In advance of Super Bowl LIII, Pringles has released three teaser videos of the spot it plans to air in the second quarter of the game. The ad will star an Alexa-like personal digital assistant that is...
View ArticleThis Film Captures the Sights and Sounds of a Mission to Help Veterans...
For military personnel and first responders, missions deep into the wilderness can be fraught with fear, peril and even death. Once their dangerous work is finished, they sometimes struggle with...
View ArticleSelf-Driving Grocery Stores Headed to Boston This Spring
Why go to the grocery store when the grocery store can come to you? This is the logic behind grocery chain Stop & Shop's new partnership with San Francisco-based company Robomart, which will bring...
View ArticleVerizon Will Thank First Responders for Saving 12 NFL Stars in Its Super Bowl...
After sitting out the Super Bowl since 2011, Verizon rejoined the game last year with an emotional campaign thanking first responders. The brand will once again tap that theme, showcasing the stories...
View ArticleMSG Networks’ Wellness Week Will Promote Healthy Living on Digital, Social
Sports production and content development company MSG Networks revealed "Wellness Week," a weeklong event beginning Monday (Jan. 21) that will promote healthy living across the company's digital and...
View ArticleBET CMCO Jeanine Liburd Humanizes Culture With Passion to Enact Meaningful...
Jeanine Liburd, chief marketing and communications officer of BET, and I met last year at Brandweek in Palm Springs. As I sat listening to her talk about one of my favorite topics--culture--I knew I...
View ArticleTribune Publishing Names New Execs as CEO Justin Dearborn Steps Down
After almost three years as Tribune Publishing's CEO, Justin Dearborn is stepping down from the role and from his position as the company's chairman of the board. Those roles will now be split between...
View ArticleLessons From 3 Interactive Branded Content Videos That Debuted Before...
Whether you follow popular culture or not, Netflix's latest interactive Black Mirror episode has got marketers and consumers all over the world talking. But what does this new technology mean for...
View ArticleA Bug Affected the Protect Your Tweets Setting on Android as Far Back as...
An undisclosed number of Android users who enabled the Protect Your Tweets setting on Twitter may not have been protected, after all. In a post on its Help Center, the social network said Twitter for...
View ArticleThis London Agency Gave People a Lift by Redesigning Their Elevators
An elevator isn't the first place one thinks of for a chance to have some interesting interaction. Most of the time, the ride up and down is an exercise in people gazing forward quietly, or sneaking...
View Article5G Isn’t a Reality Yet, but It’s Looking Promising
Just because everyone's thinking about 5G doesn't mean everyone understands what it is or what it might imply for their industries and brands. You might have a better idea if you'd attended CES where...
View ArticleChevron to Review Its Global Media Business After 16 Years With WPP
Energy giant Chevron, a longtime staple of WPP's client roster, has placed its global media planning and buying business in review, a company spokesperson confirmed this week. "Chevron's global media...
View ArticleThere Was No War on Christmas on Facebook and Instagram in December
People on Facebook and Instagram were caught up in the holiday spirit in December, as Christmas and New Year's Eve absolutely dominated conversation on both networks for the month, according to the...
View ArticleHow 3 Legacy Brands Are Using Tech to Personalize Beauty
While products you'll soon see in retailers like Best Buy made up the bulk of this year's CES activations, brands that you more often find in the aisles of CVS and Walgreens also took part. Neutrogena,...
View ArticleLuke Wilson Gets Uncomfortably Close in Colgate’s Super Bowl Ad
Get ready to up close and personal with Luke Wilson's smile--and his mouth--in Colgate's ad for the Super Bowl LIII. The 30-second spot which will air during the second commercial break of the third...
View Article3 Retro Design Themes That Are Suddenly Resurgent in Modern Culture
Whether it's from a desire to escape the anxieties of modern life or simply an artistic form of nostalgia, the visual techniques of the recent past are now helping define the look of the present. In...
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