Gap Appoints New CMO Alegra O’Hare
Gap Inc. has appointed a new marketing head for its namesake Gap brand: Alegra O'Hare, who will join the company as senior vice president and chief marketing officer on Feb. 25. O'Hare joins Gap from...
View ArticleWhy Big Little Lies, Originally a Miniseries, Is Coming Back to HBO for...
Two years ago at the Television Critics Association's winter press tour in Pasadena, Calif., the cast and producers of HBO's Big Little Lies insisted their show was a miniseries and that the story...
View ArticleKilling Eve, Last Year’s Best New Show, Has Become Too Big For Just One Network
Killing Eve was one of last year's biggest surprises. The BBC America drama--Adweek's best new TV show of 2018--built on its 18-49 and 25-54 demo audience each week during Season 1, which the network...
View ArticleViewers No Longer Need a Cable Subscription to Stream Epix
Epix had been one of the only remaining premium cable networks that was not available to stream without a cable subscription--until today. The MGM-owned network has rolled out a direct-to-consumer...
View ArticlePinterest’s CMO on the Company’s Unique Approach to Growth and Burgeoning Ad...
Pinterest just might be the internet's most undervalued platform. The company, once grouped together with other social media giants like Facebook and Twitter, has managed to forge its own path and...
View Article61st Annual Grammy Awards: BTS Topped Twitter While Alicia Keys Led Facebook...
The most-tweeted-about moment during the 61st Annual Grammy Awards Sunday night was Korean boy band BTS presenting the award for Best R&B Album, while Alicia Keys' performance on two pianos in...
View ArticleSuper Bowl LIII Fans Used a Record 24.05 Terabytes of Mobile Data
Super Bowl LIII attendees blew through 24.05 terabytes (TB) of data, giving the game yet another record alongside distinctions like being the lowest-scoring Super Bowl and seeing the oldest starting...
View ArticleThe 3 Keys to Thriving in a Challenger Brand Market
As a platform that helps companies better understand their customers, Resonate has some advice for all brands: create unbreakable connections across your ecosystem. Far easier said than done. So at...
View ArticleHow Bark Is Using Social Media to Market Itself to Future Dog Owners
Adweek reporter Diana Pearl had a tricky question for Bark vp of brand reach and affinity Allison Stadd at Wednesday's Brandweek: Challenger Brands summit. Pearl--who's 26 years old, on the younger...
View ArticleHulu Focuses on Its Audience’s ‘Total Engagement’ Because ‘For Us, Demos Are...
Hulu is one of many outlets that will be affected by the upcoming close of the Disney-Fox deal, which will give Disney a majority stake in the streaming service. But Hulu said it's more focused on...
View ArticleNew Red Bull Music Documentary Profiles the People Behind Brooklyn’s House of...
Brooklyn's House of Yes has become a safe space for marginalized people, particularly the LGBTQ community, to express themselves wholeheartedly and free of discrimination. It's a legendary fixture in...
View ArticleResults of IAB Tech Lab’s Blockchain Pilot Shows How Many Digital Ads Are...
A new pilot test for blockchain-powered digital ad campaigns is shedding a little more light on what's already become obvious: Clicks are not always as human as they appear. To better understand how...
View ArticleAT&T Brings Its Programmatic Spend Under One Roof
AT&T, one of the largest buyers of display ad inventory in the U.S., has announced it will consolidate its programmatic ad buys on the open web to the AppNexus demand-side platform as well as its...
View ArticleHefty Is Going All In on ‘John Cena Is a Sex Symbol’ as Its Ad Strategy
John Cena is, among a host of things, a branding chameleon. Whether he's singing the praises of car freshener or doubling as a lovelorn, vodka-slinging boy bander, the man can sell just about anything....
View ArticleSmartyPants Vitamins Never Tried to Be Cool—and That’s How It Found Success
Many new brands hitting the market these days make a splash with trendy ad campaigns and dreamy packaging and design. That may initially catch a consumer's attention, but SmartyPants Vitamins...
View ArticleNeed a Temporary Cat? These Odd U.K. Ads Encourage You to Lure Away Your...
These days, across the British Isles, borrowing cats from friends and family is apparently a thing. And why not? Cat borrowers get to enjoy kitty cuddling and mouse-murdering for free, while the wee...
View ArticleOmnicom Stock Down Following Report of Fourth-Quarter Revenue Decline
Omnicom reported a decline in fourth-quarter revenue compared with 2017 in an earnings report today. The holding company's worldwide revenue decreased 2.2 percent to $4.09 billion. Its stock value fell...
View ArticleBusting Stereotypes, the Professional Bull Riders Recasts What Makes a Cowboy...
You might not look anything like Gene Autry, John Wayne or the Marlboro Man, but you could still be a cowboy. The Professional Bull Riders (PBR), in the first national advertising in the group's...
View ArticleMark Kelly Launches Senate Race With a Powerful, Personal Video That...
Political advertising underwent a dramatic evolution in the lead-up to the 2018 midterm elections, with emotionally potent narratives helping launch several newcomers onto the national stage. While not...
View ArticleThe Washington Post Names Joy Robins, Formerly of Quartz, as Chief Revenue...
Joy Robins is leaving Quartz as global chief revenue officer to join The Washington Post as its new CRO. She replaces Jed Hartman, who abruptly exited the company in October last year. Robins will...
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