Why the CEO of Glossier Thinks Retail Companies Need to Invest More in the...
Retail companies like to emphasize that they put the customer first, but in reality, it doesn't always shake out that way. Enter Glossier, a beauty brand that tailors its packaging and in-store...
View ArticleFacebook’s Data Predicament Isn’t Likely to Affect Advertising on Instagram
Facebook CEO Mark Zuckerberg is presumably sweating a little this week. The social platform's market cap dropped by $50 billion, and government officials on both sides of the Atlantic call for answers...
View ArticleYouTube Is Making It Easier for Users to ‘Go Live’
YouTube users on desktop can now livestream without dealing with encoders or additional software, and the Google-owned video site is working on adding that capability to specific mobile devices "in the...
View ArticleAmazon Is No. 1 on the 2018 LinkedIn Top Companies List
Amazon vaulted its way to the top of the 2018 LinkedIn Top Companies list, swapping positions with last year's leader, Google parent Alphabet, which came in second. They were joined in the top five by...
View ArticleGoogle Wants Retailers to Help Them Turn Search Queries Into Actual Purchases
Consumers use Google to search for products--and Google knows it. Now, with the introduction of Shopping Actions, the company wants to turn those search queries into actual purchases--while remaining...
View ArticleWalmart’s Ecommerce CEO Explains Why Its Many Acquisitions Will Help It Reach...
While Walmart's acquisitions of ModCloth, Jet, Bonobos appear like a game of catch up to the rest of the industry, Marc Lore, president and CEO of Walmart Ecommerce US, said there's a bigger strategy...
View ArticleDrew Barrymore Puts on Her Dancing Shoes in a Bubbly Musical for Crocs
Although Drew Barrymore is a prominent actor--a member of a legendary family of thespians, appearing at the age of 6 in ET, and, most recently, in the second season of the Netflix series Santa Clarita...
View Article6 Ways Social Media Can Enhance Your Adventure Travel
"Everyone wants to plan ahead and book something they read about on social media. Whatever happened to the excitement of just buying a plane ticket to a place without any reservations and then seeing...
View ArticleHow to Tell When a Product Is Truly Powered By AI
With technology moving as fast as it is, we're all scrambling to stay relevant. And marketers are no exception. Every day, we're met with stories about robots taking over our jobs and AI-less...
View ArticleTwitter’s Chief Information Security Officer Is Leaving the Company
Twitter's chief information security officer is leaving the company, a Twitter spokesperson has confirmed to Adweek. Michael Coates, who has been Twitter's CISO since early 2015, is departing to start...
View ArticleTaco Bell Unveils Chips Inspired by Famed ‘Fire’ and ‘Mild’ Hot Sauce Packets
If you love the taste of Taco Bell's hot sauce packets, then you'll be excited about the company's latest innovation: Tortilla chips based on the mild and fire sauces. Starting in May, the hot...
View ArticleHallmark Channel’s Upfront Was Snowed Out, But Winter Is Still Its Favorite...
For Crown Media Family Networks, winter giveth--and winter taketh away. The Christmas holiday was once again a bonanza for the company's Hallmark Channel. On the strength of Countdown to Christmas, the...
View Article5 Ways Social Media Will Disrupt Politics
Digital platforms took center stage in the election process when former President Barack Obama used them to reach young voters and win the presidency in 2008. Since then, its growing use and influence...
View ArticleNew Study Highlights How Much People Dislike Digital Ads
Social networks make announcement after announcement touting the increasing effectiveness of their ad-targeting capabilities, and most media companies build their economic models around a menu of...
View ArticleHow Twitter’s Trending Feature Can Be Applied to Every Area of Business
In 2013 Twitter launched its Trending feature -- a list of algorithmically-determined popular hashtags. Facebook rapidly followed suit, and since then the trending feature has become a staple of the...
View ArticleTarget is Everywhere in Tonight’s Episode of NBC’s Superstore, Including the...
Target is no stranger to TV integrations. Over the years, the brand has been featured prominently in several series, including Jane the Virgin, Revenge and Modern Family. But the retailer has rarely...
View ArticleThis Look Inside Spike Jonze’s Apple Ad Is as Fascinating as the Film Itself
Apple's short film "Welcome Home," directed by Spike Jonze and starring FKA twigs as a beleaguered city dweller whose drab apartment becomes a colorful, shape-shifting oasis thanks to her HomePod...
View Article5 Stages in Addressing #TimesUp Advertising
First of all, a moment of pause that there are 180 women with C-level titles in advertising. Praise be. Then another nod of affirmation that they joined forces to declare #TimesUp for harassment and...
View ArticleVH1 Got Down and Sissy With Its Messenger Bot for RuPaul’s Drag Race
Did the social team at VH1 do a thorough job on Sissy That Bot, the new Facebook Messenger bot debuting on the same day of the premiere episode of season 10 of RuPaul's Drag Race? "Yas Gawd!" Sissy...
View ArticleZulily Keeps Viewers Off Balance With Zany Surprises in Its Wacky New Ads
"The whole world will be licking my legacy from their sticky fingers." "Why don't you try growing more feet for all those shoes?" "This got so dark. Quick, cut to a dog." Such lines punctuate Office of...
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