World Cup History Is Embroidered Into a Tapestry in the BBC’s Promo for the...
The FIFA World Cup happens just once every four years, and each one brings unforgettable moments that fans want to bask in forever. Thanks to the animated film "The Tapestry," created by BBC Creative...
View ArticleNielsen Will Now Measure YouTube TV Viewership on a Local Level
Nielsen announced today that YouTube TV viewership at designated market levels (DMAs) will now be included in Nielsen Local TV audience measurement using Nielsen Digital in TV Ratings (DTVR). Nielsen...
View ArticleThe Super Bowl and Winter Olympics Help NBC Repeat Its Season Win in the...
As the 2017-18 TV season winds down this week, NBC is walking away with the 18-49 demo win for the second straight year, marking its fourth victory in the past five seasons. The network is finishing...
View ArticleStoli Gets Colorful for LGBTQ Rights on Harvey Milk Day
Happy Harvey Milk Day! Stoli is taking advantage of this pseudo holiday to release a limited edition bottle celebrating the legendary gay activist and politician. "The Harvey Milk Limited Edition...
View Article10 Female Workers Have Filed Sexual Harassment Complaints Against McDonald’s
The #MeToo movement has made its way into the world of fast food and big burger chains. A group of ten women, all current or former McDonald's restaurant employees, have filed sexual harassment...
View ArticleQ&A: How One Media Agency Finds a Balance Between Working With Big Brands and...
Many in marketing want to work at the hottest new company "disrupting" a certain kind of business, be it shaving, pharmacies or even milk. But most ad agencies don't have that luxury, especially if...
View ArticleThis Vitamin Startup Is Delivering Its New Product Directly to Consumers in NYC
Despite GNC, the vitamin-shop giant, announcing the closure of about 200 stores this year, vitamins and supplements are still a thriving market for at least one direct-to-consumer brand that's...
View ArticleKFC Sends $234 Million U.S. Media Account to Wieden+Kennedy
Yum! Brands appointed Wieden+Kennedy as media agency of record for KFC, consolidating its domestic creative and media duties with one agency. This means the company has ended its relationship with...
View ArticleA Teen Wrote and Co-Directed This Powerful PSA About the Rapid Spiral of...
A recent opioid-abuse awareness ad isn't just targeted at teens; it's also written and directed by one. "Hey Charlie," is a nearly 4-minute ad from The Christopher D. Smithers Foundation and Columbia...
View ArticleHulu Snags 2 VPs From Netflix and Samsung to Head Up Content and Brand Marketing
Hulu announced today that it has hired two vps, one from Netflix and one from Samsung, to head up the brand's marketing teams. Ryan Crosby and Nick Tran will start in June and report to Hulu marketing...
View ArticleAccenture Interactive Gets Into Programmatic Buying
Accenture Interactive, the digital arm of the consultancy behemoth, formally jumped into the ad-buying world, causing media agencies and programmatic companies to sweat a little more than usual. The...
View Article30th Anniversary of Discovery Channel’s Shark Week Promises to ‘Shark & Awe’
If there's one thing that can unite people in trying times, it's a shared love of something that is so much larger than any of us, something like Shark Week. Discovery Channel is celebrating the 30th...
View ArticleTwitter Will Affix Election Labels to Candidates in the 2018 US Midterm...
In an attempt to avoid a repeat of the interference that took place during the 2016 presidential election, Twitter is teaming up with nonprofit civic organization Ballotpedia to create election labels...
View ArticleDroga5 Names Agency Veteran Neil Heymann as Its New Chief Creative Officer
Independent agency Droga5 today announced that it has promoted executive creative director and eight-plus-year veteran Neil Heymann to the role of chief creative officer, effective immediately. Heymann...
View ArticleTrump Blocking Twitter Users Is ‘Unconstitutional,’ Rules Judge
If President Donald Trump wants to continue using his Twitter account as a public forum, he must adhere to the First Amendment, which means no blocking other Twitter users, according to a court ruling...
View ArticleAt the Movies: Facebook’s Short Film Details Its Anti-Fake News Efforts
Get your popcorn ready: Facebook created an 11-minute film, Facing Facts, to shed more light on its efforts to combat misinformation and fake news. Facing Facts can be found on Inside Feed, a new...
View ArticleHow Live Streaming Videos Can Boost Your SEO
When I mention live streaming to my clients, they often react dismissively. Usually they know someone who started steaming on Periscope or Twitch and then gradually lost interest. That's what happens...
View ArticleBarefoot Wine Assembled a Hollywood Supergroup Called The Slay Team, and...
Nothing quite says "welcome to summer" like a catchy tune and the sound of a wine spritzer cracking open. Wine brand Barefoot has redesigned its spritzer can for 2018 and is letting the world know with...
View ArticleAll U.S. Election-Related and Issue Ads on Facebook Must Now Be Labeled
Facebook announced today that all election-related and issue ads in the U.S. on both Facebook and Instagram must now be clearly labeled, including disclosures at the top of the ads revealing who paid...
View ArticleYouTube: Here’s How to Hide Your Subscriptions From Other Users
Did you know YouTube allows you to hide the channels you're subscribed to from other users? Our guide will show you how this done. Note: These screenshots were captured in the YouTube application on...
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