Spotify Plays on World Cup Fervor and Celebrates Multiculturalism With...
Spotify is taking advantage of World Cup hype to launch exclusive video content and other brand new features that celebrate the intersections of music, culture and soccer. The video series can only be...
View ArticleHere’s What You Need to Know About the First Day of Cannes Lions 2018
Sun- and ros?-soaked marketers are congregating in this seaside resort town this week to fete the year's best advertisements. But with all of the panels, networking events, beach takeovers, yacht...
View ArticleMcDonald’s Unveils the “Frylus”—So You Can Finally Snap Selfies With Sticky...
Picture this--you want to take a killer selfie, but you're already enjoying a delicious and juicy burger, and you have a serious case of ketchup fingers. Don't worry--McDonald's has a solution to this...
View ArticleHow Publishers Can Benefit From Demographic Audience Guarantees
From Facebook's algorithm overhaul to concerns over brand safety and transparency, growing ad revenue is harder than ever for publishers. As a result, many are considering new inventory opportunities...
View ArticleMastercard’s CMO Talks Fake Influencers, Brand Purpose and That World Cup Ad
CANNES, France--One snafu shouldn't deter marketers from pursuing brand purpose, according to Mastercard CMO Raja Rajamannar. He should know: The company had to retool a recent World Cup campaign....
View ArticleSnapchat Is Launching Its First Docuseries
Snapchat announced it will be adding a new genre of programming, dubbed docuseries, that, in its initial installments, will offer non-scripted episodes featuring social media personalities. Other...
View ArticleShould Social Networks Focus More on Emerging and Developing Countries?
The percentage of adults using social networking sites in advanced economies has reached a plateau and experienced very little growth since 2015, but the story is quite different in emerging markets....
View ArticleYouTube Is Launching a New Creative Suite for Marketers to Make Better Ads
CANNES, France--Brands and agencies looking to refine the ad experience on YouTube are in luck. The company unveiled today a new offering, Creative Suite, meant to give brands and agencies the tools...
View ArticleIkea’s New App Can Help Kids Bring Any Old Cardboard Box to Life
Ikea isn't just a giant in the world of home furnishings--it's also one of the world's largest producers of paper packaging. And even as today's children connected digitally more than ever, the basic...
View ArticleQ&A: How Adidas Originals Embraces Reinvention From the Inside Out
CANNES, France--On Tuesday at high noon, marketers and sneaker heads gathered for Adweek's Terrasse Talk at the JW Marriott hotel to hear from Alegra O'Hare, vp of global communications for Adidas...
View Article3 Mistakes That Can Prevent Your Events From Taking Off on Social Media and...
The success of any event will depend on many factors, and some are more important than others. Some events will require big budgets but will succeed without specialized technology (e.g., face-to-face...
View ArticleThe Future of Esports and the Implications for Advertising and Sports as We...
CANNES, France--Overwatch League commissioner Nate Nanzer, Activision Blizzard Esports Leagues CMO Daniel Cherry III and David "Nomy" Ramirez, pro gamer on the Overwatch League's San Francisco Shock...
View ArticleCould Brands Replace the Media When It Comes to Trusted Information?
CANNES, France--Following his conversation with Fire and Fury author Michael Wolff at the Lions Lumiere Theater Monday, ad agency legend Jeff Goodby spoke with us about advertising and journalism in...
View ArticlePlaytex Thinks Your Tampon Should Come With a Vaginal Steaming Kit in New...
File this under something you never knew you needed--a tampon made with a Chilean alpaca fleece core, activated charcoal and probiotics to, "restore your delicate flora." Who wants a boring old tampon...
View ArticleThese Ad Execs Use Cannes to Solve Some of Their Most Pressing Creative...
CANNES, France--From combating toxic masculinity with a body spray, to a powerful and moving Powerade campaign, to a celebrity-packed PSA about plastic straws, our 2018 Creative 100 honorees are...
View ArticleCreator of Chicago’s ‘Bean’ Sculpture Sues NRA for Using It in a Pro-Gun Ad
Chicago's Cloud Gate, better known as The Bean, is as iconic an image of the city as they come. Since its installation in 2006, it has graced all manner of social (and other) media, with its backdrop...
View ArticleJBL Will Bring the Sounds of the NBA Draft to Instagram via DraftWav
Instagram is a visual social network, but an audio company is looking to change that. JBL, the official sound partner of the National Basketball Association, will debut 60-second audio series DraftWav...
View ArticleL.L. Bean Created a Fully-Functional Outdoor Office and Is Taking it On Tour...
If you could work outside on a sunny day instead of being cooped up inside the office, you probably would. A new campaign from L.L. Bean is hoping to mitigate the indignities of modern professional...
View ArticleWhat You Need to Know on Day 4 of Cannes Lions
Hello from sunny Cannes, where things heated up on Wednesday thanks to the tech companies. The day started with a fantastical storytelling experience at Facebook Beach, ended with a show-stopping...
View ArticleIn Case Any Brands Are Looking for a New Ambassador, Adam Rippon Is Available
Adam Rippon, an Olympic medalist, Dancing With the Stars champion and master of playgrounds, is the creative and optimistic person 2018 needs. Luckily for Adweek, he stopped by the Creative 100...
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