Budweiser’s Iconic ‘Whassup’ Campaign Is Back—With a Burger King Cameo
Nearly 20 years ago, Budweiser introduced one of its most memorable (and absurd) campaigns, "Whassup," to the nation. Today, the company is reviving the iconic piece of marketing, but this time,...
View ArticleAfter Boosting Your Tinder Profile, Delta’s Selfie Wall Now Offers a Chance...
Delta's Selfie Wall, which debuted in Williamsburg last year, was an engagement goldmine thanks to its clever concept of creating backdrops that would make you look like an international adventurer in...
View ArticleBase Your Social Media Strategy on the Storytelling Framework of ‘Avengers:...
Social media is noisy. We all know this. Every single second, there are: 814 images published on Instagram 2,644,941 emails sent 7,844 tweets sent Worse, did you know that a tweet's shelf life is five...
View ArticleDunkin’ Donuts Sends U.S. Media Account to Publicis Groupe
Dunkin' Donuts announced today it is sending its U.S. media account to Publicis Media, which will pull resources from shops including Digitas and Blue 449 to create a dedicated team for the chain. The...
View ArticleFiat Chrysler Launches Major, Music-Filled Summer Campaign Across 5 Brands...
Fiat Chrysler Automobiles is ready to cruise into the summer months with a major new marketing campaign that's all about music. Today, the company dropped new creative across five brands (including...
View ArticleIs Every Food Influencer Screaming About Ghee? Thanks to Organic Valley’s Ad...
Even a fairly proficient home cooks can get stumped by ingredients they're not familiar with. Ghee? What the hell is ghee? And how do I use it? It's basically clarified butter--mystery solved!--and all...
View ArticleFacebook Updates Its Test of Subscriptions in Instant Articles
Facebook began testing subscriptions in Instant Articles with 10 publisher partners last October, and Wednesday, the social network provided an update, as well as a look at what's ahead. Head of news...
View ArticleAlexandria Ocasio-Cortez Went DIY on Her Campaign Ad, and It’s a Runaway Hit
On Tuesday, Alexandria Ocasio-Cortez shocked the system and the nation by handily defeating 10-term incumbent Democrat Joe Crowley in New York's 14th congressional district, an area that represents...
View ArticleDentsu Aegis Snags One of Accenture Interactive’s Founders as New Carat...
Dentsu Aegis Network's Carat has hired Christine Removille, one of the founders of Accenture Interactive, as its new global president, replacing Will Swayne who has held that position since January...
View Article10 ProPublica Stories That Sparked Change, One for Every Year It’s Been In...
After 10 years in business, ProPublica's investigative work has brought about real change to communities throughout the nation. To celebrate their first decade--and kick off their second--the...
View ArticleThe Rise of Social Ad Fraud and How to Combat It
Despite being engulfed in several scandals of late--especially the widely-publicized Cambridge Analytica scandal that resulted in its founder having to testify before Congress--Facebook reported its...
View ArticleArnold Names New CEO After a Year of Changes
Arnold has found its new chief executive. Havas Creative chairman and CEO Paul Marobella announced the appointment of Kiran Smith as CEO of Arnold Wednesday. "Arnold is an important agency brand in the...
View Article4 Tips to Maximize Your Brand’s Reach on Instagram’s IGTV
Instagram is, unsurprisingly, the second-most-popular mobile social networking platform. After being acquired by No. 1 seed Facebook over six years ago, the image-focused application has arguably...
View Article3 Lessons From Cannes on How Tech Can Improve the Industry
A key question kept cropping up during my time at the Cannes Lions this year: Is technology killing creativity? My answer is, unabashedly, no. Emerging technology--such as artificial intelligence (AI)...
View ArticleEverlane Is Encouraging Customers to Take a Stand Against the Separation of...
"For families. For unity. For our basic human rights." That's how Everlane opens its email asking people to march in this weekend's Families Belong Together rallies protesting the separation of...
View ArticleLuggage Company Away Raises $50 Million in Latest Round of Funding
Away, the luggage brand that's taken over Instagram feeds everywhere, has raised $50 million in a Series C funding led by Global Founders Capital, Forerunner Ventures and Comcast Ventures. The...
View Article7 Ways Women Can Work Together to Move the Industry Forward
From music to fashion to startups, the word "collaboration" has become a part of the daily lexicon, with artists, designers and executives working together to create something bigger and better than...
View ArticleAdam Rippon and Mirai Nagasu Recreate Their Shared Heartbreak From 2014 in...
In 2014, figure skaters Mirai Nagasu and Adam Rippon were left off the Olympic team heading to Sochi, Russia. For the two athletes, it was a low point in their respective careers. And during the Sochi...
View ArticleInstagram: Here’s How to Share an IGTV Video Outside of the App
Earlier this month, Instagram launched IGTV, a new tab in the Instagram mobile application (and a standalone app) that lets users watch videos that are up to one hour long. If you come across an IGTV...
View ArticleHow Brands Can Break Through the Noise and Inspire Organic Innovation
Innovation, whether homegrown or acquired by a merger or acquisition, can power the growth, positive change and value creation that companies covet to give them a competitive edge. Yet few understand...
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