Video: Lime Hosts an Electric Scooter Pop-Up to Show New Yorkers What They’re...
Whether New Yorkers are ready for them or not, e-scooters may be coming to the streets of the Big Apple. That's why Lime, an e-scooter and e-bike company, hosted a two-day pop-up event in New York on...
View ArticleDodge, Jeep and Ram Release 3 Videos That Tease a ‘Big Game Blitz’
Ever think back to a Super Bowl ad you loved only to blank on the brand that made the ad? That's the message Ram is pushing out in a pre-Super Bowl video, "Can't Remember," released today. The video,...
View ArticleBandersnatch Proved That Audiences Want to Engage and Have a Dialogue With...
Looking beyond Bandersnatch, the expectation and demand for interactive TV is just starting. Netflix has already announced plans for more interactive TV shows, thanks to the Black Mirror episode's...
View ArticleAdweek Brought Together Big Brand CMOs and Next-Gen Leaders to Talk Culture,...
We hosted the first Adweek Symposium last week with a single goal: to bring together a diverse group of CMOs, CBOs, CEOs, innovators and Gen ZEOs to talk openly and candidly about what's working,...
View ArticleDomino’s Offers Rewards Points for Any Pizza You Eat, Even If a Competitor...
One thing is quickly apparent when you watch Domino's new ad starring its CEO, Ritch Allison: the margherita pizza with a rustic crust in front of him is definitely not from Domino's. That's because...
View ArticleAudi’s Super Bowl LI Spot Took a Stand—and It Paid Off
To really understand the Audi 2017 Super Bowl spot, "Daughter," and the strong reactions it produced, you have to go back to where our country was at the time. The historic presidential election had...
View ArticleAmazon Studios Returns to the Super Bowl With Teaser of Upcoming Series Hanna
After releasing its first ad for Jack Ryan during the Super Bowl last year, Amazon Prime Video will return to the Big Game on Sunday with a 60-second ad for a new upcoming show, Hanna. Based on a 2011...
View ArticleOpportunities for Advertising With Augmented Reality Are More Popular Than Ever
Most investors and many marketers I speak with don't quite realize what's happening with AR ads today. I anticipate that AR advertising will account for at least 10 percent and as much as 25 percent of...
View ArticleHow Tourism Australia’s Super Bowl LII Spot Reaped Rewards for an Entire Country
Imagine you're a marketer trying to convince your board of directors that the massive cost of a 60-second Super Bowl spot is a smart investment. Now imagine that you need to convince an entire...
View ArticleHulu Returns to Super Bowl for Third Straight Year
Hulu is returning to the Super Bowl for the third year in a row with a 30-second spot. Details about the advertisement are still under wraps. The streaming service previously returned to the Super Bowl...
View ArticlePinterest: Here’s How to Change Your Username in the App
Did you know that you can change your Pinterest username after your account has been created? Pinterest uses your username to create your profile's URL. Our guide will show you how to change your...
View ArticleCBS Says The World’s Best, Debuting After the Super Bowl, Isn’t Just Another...
Airing after the Super Bowl is one of the best time slots on TV: whichever show gets the coveted position is guaranteed to draw one of the largest entertainment audiences of the year. This year, CBS is...
View ArticleFacebook’s Financial Results and User Totals Showed No Signs of a...
Facebook managed to survive a nonstop barrage of controversies throughout 2018 and post strong financial results for the fourth quarter and full year. The company reported $16.914 billion in revenue in...
View Article23 Standout Stats From Salesforce’s Holiday Shopping Report
Even though the holidays are long gone, retailers and brands are already looking at data from last season to start planning for next year. A new report from Salesforce shows how the holiday season...
View ArticleDirect-to-Consumer Brand Aims to Make Men’s Fertility More Affordable and...
The direct-to-consumer (D-to-C) universe is filled with a seemingly infinite amount of categories, let alone brands. Mattresses, toothbrushes, clothing, sneakers, razors, and now, we can add men's...
View ArticleThe Process Behind Wix’s Action Movie-Inspired Super Bowl LI Spot
Wix is known for creative Super Bowl spots. Though there is always some pressure knowing that the ad will be viewed by over a hundred million people, we love rising to the challenge and have learned a...
View ArticleThe Gerety Awards Aims to Increase Diversity by Casting an All-Female Jury
Joe Brooks, former global sales director for the Epica Awards, and Luc?a Ongay, former global press manager for the Epica Awards, have decided to break off and form their own awards show; one...
View ArticleGoogle to Run 2 Mystery Ads During Super Bowl LIII
Alphabet, Inc. has purchased time for two full ads promoting its Google brand during Super Bowl LIII this Sunday. A Google spokesperson confirmed the Big Game buy but did not provide any additional...
View ArticleCBS Is Putting the Final Touches on Its Super Bowl Ad Sales, With 3 Days to Go
With Super Bowl LIII just three days away, CBS' ad sales team is working to finish up its business for the Big Game. The network, which no longer declares a sellout ahead of the Super Bowl, has been...
View ArticleCars.com Bypasses Super Bowl TV Ads and Goes Digital-First on Facebook,...
Spending more than $5 million on a television ad during Super Bowl LIII is a great investment in some cases and a way to be part of the cultural phenomenon that Super Bowl ads have become, but brands...
View Article