Here’s the 30-Second Censored Version of Devour’s ‘Food Porn’ Super Bowl Spot
Devour created two versions of its Super Bowl spot, a longer spot that uses the word "porn" and a shorter version that doesn't, since the word "porn" isn't supposed to be uttered during a Big Game...
View ArticleIf You Take a Virtual Test Drive Instead of Watching the Super Bowl, Volvo...
Volvo's game plan for the Super Bowl has nothing to do with the sport, but everything to do with distracting viewers from it. The campaign, dubbed "The Longest Drive," directs people to a website,...
View ArticleTumblr Is Going Beyond Black History Month With #BlackExcellence365
Tumblr is extending Black History Month well beyond the end of February with its #BlackExcellence365 initiative, which will run throughout the entire year. Blackout detailed its partnership with Tumblr...
View ArticleThe Facebook Content Removal Train Made a Stop in Indonesia
Facebook held a press call Thursday afternoon to discuss the removal of 783 pages, groups, accounts and events that originated in Iran, but it wasn't done. Shortly thereafter, head of cybersecurity...
View ArticleDespite a Call for More Authenticity, Super Bowls Are So Far Feeling Largely...
In one of the first-ever Super Bowl commercials, New York Jets quarterback Joe Namath's face was "creamed" by Farrah Fawcett in a salacious spot for Noxzema. Joe's celebrity status soared after leading...
View ArticleWhat Investors Really Want from Ad Tech
Conventional wisdom says ad tech has fallen out of favor with investors. After all, last year, Gartner research predicted investment would plummet from $7.2 billion to a measly $1.8 billion this year....
View ArticleT-Mobile Will Run an Ad in Each Quarter of the Super Bowl
T-Mobile will run four spots in this year's Super Bowl, one in each quarter of the game. CEO John Legere announced the number of ads on Twitter in a word scramble puzzle on Friday. The company also...
View ArticleHulu Teases Season 3 of The Handmaid’s Tale Ahead of Super Bowl Spot
It looks like the 30-second ad Hulu will run during the Super Bowl will again tease programming. The streaming service teased the ad with a clip of The Handmaid's Tale, featuring Elisabeth Moss'...
View ArticleThis London Pop-Up Coffee Shop Was Made From 50,000 Legos and Took 236 Hours...
The key to an effective pop-up event doesn't solely rest with what you're selling--it's the vibe (just ask the good folks from Payless last year). It also hangs on the guarantee that the consumer will...
View ArticleHow a 46-Person Agency Managed to Create 3 of the Year’s Biggest Super Bowl Ads
For most ad agency staffers, getting to work on a national Super Bowl ad is a career highlight few ever get to enjoy. Work on two or three of them, and you're considered a creative veteran with one...
View ArticleSuper Bowl Stardom Requires an Endless Well of Creativity and an...
The Super Bowl is one of advertising's favorite holidays. And with all the teaser videos and images floating around and every other brand saying they will or won't be participating in this year's Big...
View ArticleWhat Marketers Can Learn From Five-Time Super Bowl Winners the New England...
In a league designed to create a level playing field at the start of every new season, the New England Patriots have been to nine Super Bowls in 18 years, winning five. It's nothing short of...
View ArticleNetflix Just Updated the Logo Animation That Runs Before All Original...
Netflix is changing up what viewers see before the opening of its original shows. Ahead of awards season, the streaming video service is adding an enhanced animated logo for every original show it...
View ArticleMint Mobile’s First Super Bowl Spot Shows People Drinking ‘Chunky-Style Milk’...
Mint Mobile, the three-year-old wireless company, will air its first Super Bowl ad on Sunday. The idea for the 30-second spot, which will air after a coach's challenge, came from an in-house creative...
View ArticleSnap Is Ready to Choose a Second Class for Its Yellow Accelerator Program
Snap Inc. is now accepting applications for the second class of its Yellow accelerator program, which it introduced last May. The company will choose up to 10 companies to receive investments of...
View ArticleToyota’s Newly Rebooted Supra Sports Car Will Get Its Own Super Bowl Ad
It's been 20 years since Toyota's Supra coupe was sold in the United States, but now it's making what the automaker hopes will be a triumphant return. Today it was announced that the Supra's comeback...
View ArticleTurboTax Partners With Roku on Super Bowl Activation on Top of Its In-Game Spot
TurboTax is preparing for the Super Bowl with a sponsorship series on OTT service Roku, culminating in home screen activations kicking off the Big Game this weekend. Starting today, TurboTax is...
View ArticleSnopes Is Out of Facebook’s Third-Party Fact-Checking Program
Facebook's oft-mentioned stable of third-party fact-checkers will be missing one of its lead horses, as Snopes will not renew its partnership with the social network. Snopes began providing...
View ArticleWashington Post Will Use First Super Bowl Ad to Highlight ‘Courage and...
The Washington Post will have its first 60-second spot in the Super Bowl, and Tom Hanks will voice it. The ad showcasing the work of journalists will air in the fourth quarter, just before the...
View ArticleWix’s Fifth Super Bowl Ad Features Coding Supermodel Karlie Kloss
The website-building platform Wix will return to the Super Bowl for a fifth consecutive year with a 30-second spot featuring supermodel and tech enthusiast Karlie Kloss. It was produced by Wix's...
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