Pharrell Williams, Spotify’s Newest Curator, Shares His Inspirations and...
In March, Spotify and the creative collective Saturday Morning launched Black History Is Happening Now with a central purpose: to encourage a yearlong celebration of the cultural and historical...
View ArticleAudio Offers a Wealth of Marketing Opportunities, and It’s Time for Brands to...
As technology frees consumers to program their own media menus, digital audio has never held more appeal. The ubiquity of smartphones, along with the rise of voice-activated speakers and cars with...
View ArticleCMO of Saatchi & Saatchi’s Team One Is Heading to Creative Shop Trailer Park
Trailer Park, the Engine Group-owned full-service creative shop, announced today it has hired Howard Moggs as senior vice president and development director. Moggs joins the company from Saatchi &...
View ArticleYouTube Is Rolling Out a New Copyright Match Tool to Catch Re-Uploads of...
YouTube is introducing a new Copyright Match tool to help creators sniff out re-uploads of their content on other channels, after testing it for nearly one year. Product manager Fabio Magagna detailed...
View ArticleMcCann Health Fires Global CCO Jeremy Perrott ‘Following an Investigation’
McCann Health global CCO Jeremy Perrott has become the second major creative leader in two days to be abruptly fired for unspecified behavioral violations. Less than 24 hours after Ogilvy terminated...
View ArticleBMB Completes Management Overhaul With Arrival of New CEO
Cheil Worldwide agency BMB has hired Jason Cobbold as its new CEO. Cobbold will begin the role in October, leading BMB's management team and working to rejuvenate the agency's offering across its...
View ArticleNetflix Ends HBO’s 17-Year Emmys Streak as the Most-Nominated Network
Netflix continued its ascension to the top of the television industry today as the 70th Emmy Awards nominations were announced. The streaming service ended up with 112 nominations, edging out HBO's...
View ArticleSouthfield Capital Acquires Match Marketing Group
Southfield Capital has acquired Match Marketing Group from Beringer Capital. Beringer, which is also Adweek's parent company, has partnered with Match since the firm's inception in 2012 and was...
View ArticleWhy Brands Can Ignore Telegram—for Now
You've undoubtedly read in the past few months about social applications that offer heavily encrypted messages that can self-destruct and a faster delivery system than most platforms, along with...
View Article3 Ways CMOs Can Keep Up in an Ever-Changing Digital World
Today's global CMOs, regardless of sector, are facing the same challenge: digital transformation. New technologies are entering the market at lightning speed, and disruptors are springing up and...
View ArticleBaseball Team’s ‘Millennial Night’ Creators Say ‘Something Got Lost in the...
If you've ever tried to be sarcastic in social media, you probably know that you're bound to get mixed results. Some will catch your wink and applaud your cleverness, while others will demand to know...
View ArticleMichelob Ultra Chronicles What It Takes to Ride 205 Miles in a Day
Though Portland and Seattle have a Pacific Northwest rivalry, the cities can agree on cycling. Both often appear on lists of the most bike-friendly places in America due to the number of bike paths and...
View ArticleThe Martin Agency Creates Talent and Culture Unit Led by Former Obama...
IPG's The Martin Agency has created a new Talent and Culture department aimed at driving change and progress among its staff seven months after the ouster of longtime chief creative officer Joe...
View ArticleSarah Palin and Roy Moore Are Unwittingly Doing a Masterful Job Marketing...
Showtime has two politicians to thank for spearheading what has become a huge marketing campaign for its new satirical show Who Is America? The series, hosted by Sacha Baron Cohen, will apparently...
View ArticleThink Print Is Dying? Just Look to Vinyls for Evidence to the Contrary
They say print is dead. They gave their eulogies and laid it to rest. But I wouldn't say my goodbyes so soon. Consider vinyl. Records were supposed to die at least three deaths: at the hands of the...
View Article4 Reasons Why Animation Studios Are Flourishing While Live Action Video...
These days, it seems like most studios are going in and out of business as quickly as NYC restaurants. It's no secret that work is slow as brands begin to tighten spending by taking work in-house or...
View ArticleKids Won’t Eat Veggies? Bribe Them Shamelessly With Ore-Ida’s ‘Potato Pay’
Parents are constantly torn between two contradictory principles--standing firm and picking your battles. And for those with picky eaters, dinner time is often when these maxims come to a head. But...
View ArticleBuild-A-Bear Tries to Bounce Back From Its ‘Pay Your Age’ Fiasco
It started out innocently enough, as such things often do. Build-A-Bear Workshop declared Thursday "Pay Your Age Day," meaning customers could come in and build a bear at its workshops across the U.S.,...
View ArticleRoger Federer’s Racket Becomes a Musical Instrument in Wilson’s Quirky Audio...
Tennis icon Roger Federer holds countless records. His latest one is vinyl. To help tout the Swiss star's Pro Staff RF 97 Autograph racket, Wilson teamed up with production house Farm League and music...
View Article4 Steps for Influencing Merchandising Events’ Success
The way we consume or look for product information is changing. I could argue that it already has. Social media and video are playing a more active role in all aspects of the shopping journey. And this...
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