Blue Apron Delivers a Delicious 40-Foot Mobile Pop-Up
Blue Apron, the boxed meal delivery company, recently announced their "Blue Apron Unboxed" initiative, celebrating home cooking with a series of pop-ups that launched at the end of May in New York...
View ArticleThink You’re Better Than Everyone Else? Then Planet Fitness Isn’t for You
Which cliche shall we start with about the gym? If you're Planet Fitness, you continue the narrative of people who might think they're better than you. In a new spot from Hill Holliday, we are...
View ArticleThis Agency Created a Tantalizing Ice Cream Flavor to Celebrate Its Rebrand
Like all months, July is filled with real and faux holidays. In between the actual holidays of Independence Day in the U.S. and Bastille Day in France, the likes of marketing-driven celebrations like...
View ArticleFinnish Newspaper Lines Trump’s Route in Helsinki With Ads Celebrating Press...
While President Donald Trump's visit to the U.K. was met with widespread protest, some of his critics in Finland took another approach to sending the polarizing world leader a message. Newspaper...
View ArticleNetflix Teases Season 3 of Stranger Things With Fake Mall Spot
Netflix teased the upcoming third season of Stranger Things today with the release of a fake, '80s-era ad that spotlights a new location for the show: Starcourt Mall. Set in the summer of 1985, the...
View ArticleMore Than 700 Million Emojis Are Shared in Facebook Posts Every Day
Facebook revealed in advance of World Emoji Day Tuesday that more than 700 million emojis are used on posts on the social network daily, and more than 900 million emojis are sent without accompanying...
View ArticleTinder Swipes Right on Shark Week for Discovery Franchise’s 30th Anniversary
It's no surprise that Discovery has lined up several new and returning partnerships for its biggest Shark Week yet, as the franchise celebrates its 30th anniversary. But the network has lined up one...
View ArticleHow Marketing Your Brand Boils Down to These 2 Straightforward Strategies
Let's talk about "satisficing." Though it at first appears to be a misspelling, it's actually an incredibly important idea about how people make decisions from Nobel Prize-winning economist Herbert...
View ArticleHow Brands Can Use Memes to Connect With Consumers in a New Way
Think about your favorite ad of all time. Assuming you've ever shared that ad with someone, think about how you did that. Did you verbally explain it? Did you call someone in from another room to see...
View ArticleFrance and Kylian Mbappé Lit Up Twitter During the 2018 FIFA World Cup Russia...
France toppled Croatia 4-2 Sunday to win the championship of 2018 FIFA World Cup Russia, and soccer fans lit up Twitter during the final match. The three most-tweeted moments during Sunday's...
View ArticlePapa John’s Founder Says Ad Agency ‘Pressured’ Him Into Using the N-Word
Today, Papa John's announced additional steps to distance itself from founder John Schnatter after he confirmed last week that he had used the N-word and made other racially insensitive statements...
View ArticleFacebook Added Several Creative Tools to Its Ads Manager App
Facebook released several tools for its Ads Manager to further enable brands to create and edit images for their ads directly within the Ads Manager mobile application. The social network detailed the...
View ArticleGo Ahead, Underestimate Serena Williams at Your Own Peril
Pity the poor people tasked with determining seeds for Wimbledon. The quirks of world rankings put Serena Williams 181st in the world as she took time off for her pregnancy and the birth of her...
View ArticleAfter Sundown, This Tourism Billboard Begins Streaming Footage of Yukon’s...
Tourism Yukon in Canada is leaving the light on for its neighbors to the south with this real-time video billboard campaign from agency Cossette and Astral Out of Home. To encourage folks in Vancouver,...
View ArticleNetflix Is Spending More on Marketing This Year Than Some of Its Rivals Are...
As if its $8 billion original content budget isn't already daunting enough for its competitors to match, Netflix is outspending its rivals in another key area: marketing. In its Q2 letter to...
View ArticleLenovo Consolidates Global Planning and Buying Duties With Publicis Media
Lenovo has chosen a dedicated unit of Publicis Media directed by Performics and Spark Foundry to handle all its global media strategy, planning and buying duties across the Americas, Asia Pacific and...
View ArticleHyundai Agency Innocean Settles Lawsuit With Ad Tech Company Eshots
Hyundai's ad agency, Innocean, recently filed a lawsuit against events marketing technology provider eshots in The Superior Court of Orange County, Calif., alleging that the company breached its...
View ArticlePinterest: Here’s How to Share a Board On and Off of Pinterest
Did you know Pinterest allows you to share your boards with other Pinterest users, as well as with users outside of the Pinterest application? Our guide will show you how this works. Note: These...
View ArticleJeff Goldblum’s Terrible Kitchen Skills Make Him the Perfect Host for a...
Jeff Goldblum loves everything about cooking, but he can't fry an egg or pit an avocado. And his knife skills? They could use some work. Still, he's a real pro at engaging, off-the-cuff conversation in...
View ArticleWorld Emoji Day: Check Out the Most Odd and Clever Ways It’s Being Celebrated
It's World Emoji Day, and there's no denying that these modern hieroglyphics have changed the way we communicate. As with any good hashtag holiday, brands, nonprofits and government agencies are all...
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