Facebook and Messenger Are Adding a Taste of K-Pop to Their Camera Effects
BT21, the animated characters created by K-Pop boy band BTS, are coming to Facebook and Messenger. The social network teamed up with Line Friends on a collection that will be available starting...
View ArticleHow Design Can Revamp the Traditional Event Space
When we think about designing events, we mostly still think in visual terms about the physical layout. We think of the design as an architectural object--what it will look like, how it will be...
View ArticleHow Click-to-Play Is Changing the Realm of Video Advertisements
Google's announcement that Chrome would block autoplay video with sound came as welcome news to many. However, it may be a hard pill to swallow for advertisers who have historically taken a "spray and...
View ArticlePinterest: Here’s How to Make a Board Private
Did you know Pinterest allows you to make your boards private, so that only you can see the Pins they contain? Our guide will show you how to make a board private within the Pinterest application....
View ArticleClassPass Ushers In a New Era With a Clean, Bold Rebrand
ClassPass, is that you? The fitness class subscription service, which first debuted in 2013, is unveiling a brand new look today, complete with new typefaces, a new logo and a recommitted brand ethos....
View ArticleAbba’s ‘Mamma Mia’ Video From 1975 Gets a Shot-for-Shot Remake From YouTube...
Any shot-for-shot remake requires patience, commitment to detail and a respect for the original content. With this understanding, Universal Studios joined forces with content studio Portal A to create...
View ArticleThis Huge, Sexy Jeff Goldblum Statue Is Exactly What the World Needs
World, meet Jurassic Jeff, a 25-foot statue of Jeff Goldblum--in full, chest-exposed glory from his role in 1993's Jurassic Park--currently lounging seductively in front of Tower Bridge in London....
View ArticleHow to Stop Relying on a ‘Creative Genius’ and Instead Populate a Range of...
What sets a company with visionary ideas apart from one with uninspiring ones? Why does one marketing campaign gain traction while others don't? Historically, it's been considered a talent issue: If...
View ArticleInstagram Public Accounts May Soon Be Able to Remove Followers
Instagram confirmed that it is testing a way for public accounts to remove followers, but the Facebook-owned photo- and video-sharing network would not provide further details. Social and digital media...
View ArticleIt Took a Decade, but LendingTree Is Finally Turning Over a New Leaf
Thirteen months ago, when Brad Wilson took the CMO's post at LendingTree, he recalls something an industry colleague blurted out: "The week I took the job, he said, 'Mission One is to change the logo,...
View Article4 Lessons of What Not to Do When You Mess Up, Learned From Uber’s Apology Tour
Uber demonstrates the direct relationship between brand values and business valuation more than any company in recent history. In 2017, at the apex of its cultural woes and while former CEO Travis...
View ArticleInstagram Is Testing Two-Factor Authentication That Doesn’t Rely on Text...
Instagram began making two-factor authentication available in February 2016 as a way for users to protect their accounts from logins on unknown devices, but the security tactic was only available via...
View ArticleHow Walmart and ShopRunner Capitalized on Prime Day’s Downtime Fail
Fast and quick service with a smiley face emoji: that's the strategy Walmart and ShopRunner decided on when Amazon went down on Prime Day. Both the retail giant and the ecommerce upstart, which is 40...
View ArticleHow Brands and Artists Can Find the Perfect Collaborative Harmony
Art and brands: Two worlds forever divided by different values and priorities, or natural collaborators with huge potential for mutual enrichment? I know where Andy Warhol stood. His famous comment,...
View ArticleMusic Is Key to Marriott’s Marketing Strategy, So Naturally It Launched a...
In 2016, the W Scottsdale held an epic party where musicians including Mike Posner, CeeLo Green and Bebe Rexha played sets for hotel guests and attendees. The event, dubbed Wake Up Call, was a huge...
View ArticleSnapchat Study Shows Advertisers How Much Potential the App Still Has for the...
Santa's making a list and checking it twice, and brands, retailers and social media platforms don't want you to forget it. It's why more social platforms, like Facebook and Snapchat, are getting...
View ArticleTo Celebrate Shutterstock Turning 15, Employees Recreated Classic Moments in...
Nothing quite highlights the endearingly odd corners of the stock art world quite like a modern recreation, and now Shutterstock itself is getting in on the trend. The popular stock service turns 15...
View ArticleOmnicom’s Merkley+Partners Names 16-Year Agency Veteran Its First President
Omnicom's Merkley+Partners has elevated 16-year veteran of the full-service agency, Scott Gelber, to the new position of president. Gelber, the first to hold this role in the shop's 25-year history,...
View ArticleLyft Encourages New Yorkers to Take a ‘Staycation’ and Explore The Local Sights
New York, New York: It's a hell of a town! And speaking as long-term residents, we will confirm that it can all be a bit much to take in. Thankfully, the 8.5 million people who live here have more than...
View ArticleHow AI Is Making Advertising More Efficient and Consumer-Focused
Last year, veteran tech journalist Walt Mossberg denounced online ads for ruining the online experience. The model is bad for everyone, as advertisers and online sites scrabble over quality control and...
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