Facebook Launched a Gaming Creator Pilot Program
Facebook officially launched its Gaming Creator Pilot Program, aimed at helping video game content creators build their audience on the social network. In a Facebook Games blog post, Leo Olebe, global...
View ArticleApple’s Beats to Bring More Work In-House as Lead Agency Anomaly Takes ‘a...
Beats Electronics, the brand formerly known as Beats by Dre that was acquired by Apple in 2014 for $3 billion, is making more big changes to its ever-fluid global ad agency roster. According to...
View ArticleAmazon Imagines What Would Happen If Alexa Lost Her Voice in 30-Second Super...
Amazon will be in the Big Game. The tech giant has released a 30-second teaser for its Super Bowl spot, which will be 90 seconds and run during the fourth quarter. The teaser imagines what would happen...
View ArticleSonos Closes Its Flagship Store in New York to Support Net Neutrality
Sonos, the consumer electronics company most well-known for its smart speakers, is closing its flagship New York store today with an accompanying message about the importance of net neutrality. The...
View ArticleHow Super Bowl Arrivals in Minneapolis Will Suddenly Be Whisked Off to...
Nobody really wants to be in an airport. But a clever tourism stunt around next weekend's Super Bowl in Minneapolis offers an unexpected way to get out. Imagine walking through the terminal, past...
View ArticleMicrosoft Partners With Publicis to Develop Global AI Platform Marcel
Today, Publicis Groupe announced that its much-discussed global AI platform Marcel will be developed with the help of one of the world's largest and longest-standing tech companies--Microsoft....
View Article30-Year DDB Chicago Veteran Leaves for Epsilon
Barry Burdiak, a veteran of DDB Chicago for nearly 30 years who has won six Cannes Lions and recently helped win the McDonald's account, is leaving the agency to lead a team in Chicago for data-driven...
View ArticleFacebook Messenger: Here’s How to Temporarily Turn Off Notifications
Have you ever wanted to temporarily turn off notifications from your Facebook Messenger conversations? Our guide will show you how to do just that. Note: These screenshots were captured in the...
View ArticleThe New Call of Duty Ad Shows You How to Take Gaming Way, Way Too Far
Is it possible to be too steeped in game play and alternate realities, allowing them to bleed over in an unhealthy way into every part of daily life? Not according to these hardcore friends, who take...
View ArticleWhich Moments, Artists Kept Facebook, Twitter Humming During the 60th Annual...
The 60th Annual Grammy Awards were handed out at Madison Square Garden in New York Sunday night, and Twitter and Facebook were humming along. The most-tweeted-about moment during the Grammys was the...
View ArticleHow Amazon Go Will Drive Brands to Develop New Ways to Target Customers
Although it's only been around for a week, Amazon Go is already making retail, brand and advertising executives consider how they should adapt this new business model to their own companies. Industry...
View ArticleThe 2018 Grammys Saw a Double-Digit Ratings Decline
Apparently, viewers of the 60th annual Grammy Awards weren't in a New York state of mind last night. Originating from New York for the first time since 2003, a politically charged 2018 Grammys...
View ArticleFacebook Made Its Privacy Principles Public for the First Time Ever
Facebook is going public with a lot more information on privacy settings for users. Chief privacy officer Erin Egan revealed the social network's privacy principles for the first time ever, and her...
View ArticleLogic Narrated a Powerful Google Ad About Suicide Prevention After His...
One of the Grammy nominees for Song of the Year was a phone number: "1-800-273-8255" by Logic. The track is a soulful piece of work that features Alessia Cara and Khalid, and the lyrics are a personal...
View ArticlePeyton Manning Returns to the Super Bowl as Universal Parks &...
Peyton Manning is returning to the Super Bowl. The retired NFL star is appearing in a 30-second in-house ad for Universal Orlando Resort and Universal Studios Hollywood, part of Comcast's NBCUniversal,...
View ArticleVice to Fully Merge Carrot Creative Into Virtue
Vice Media announced today that it will combine all its advertising ventures under the umbrella organization Virtue Worldwide. The news comes one year after the youth-oriented company created the...
View ArticleJohn Krasinski Tries to Save the World In Amazon Prime Video’s First Super...
Alexa won't be the only big Amazon brand featured in Super Bowl LII. In addition to a 90-second Amazon ad airing in the fourth quarter, the company has also purchased a 60-second ad to spotlight its...
View ArticleWhy Data Needs Humans as Much as Humans Need Data
Data, the new, sexy buzzword formerly known as the old, unsexy buzzword has in many ways been pitched as the great equalizer. After all, we can all buy the same set of stats and figures. Data is...
View ArticleNielsen Social Content Ratings, Week of Jan. 22: Grammy Awards Dominate
With no meaningful National Football League action during the week of Jan. 22 (unless you count the Pro Bowl), the 60th Annual Grammy Awards swooped in to dominate the Nielsen Social Content Ratings...
View ArticleDroga5 Has Placed CCO Ted Royer on Leave and Hired a Firm to Investigate Him
A Droga5 representative said Tuesday that the New York agency has hired an outside firm to investigate chief creative officer Ted Royer and that Royer has taken a leave of absence. The agency declined...
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