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This App's 'Commercializer' Turns Any Boring Classified Ad Into a Big-Budget...
Big-budget advertising used to be the exclusive province of, well, brands with big budgets. But no more. Now, thanks to classifieds mobile app letgo, anyone can sell any old piece of junk with a...
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Ad of the Day: A Son Betrays His Father in the Most Painful Way in This...
The luxury auto wars get personal in Crispin Porter + Bogusky's new 60-second spot for Infiniti, as a young man bearing a terrible secret travels to meet his father, knowing he's about to let him down...
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Ad of the Day: Captain Obvious Stars in the Ultimate Skippable Ad for Hotels.com
Hotels.com's amusing jackass of an ad character, Captain Obvious, is leaping across the pond, as the brand is introducing him to the U.K. market for the first time. And to mark the occasion, he's come...
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How Cannes Still Inspires and Surprises, and Why It Still Really Matters
When I used to buy agencies, I discovered something that the consultants already knew. All agencies say the same thing. You can pretty much predict the exact words—media-neutral, idea-driven, brand...
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Fruit of the Loom Makes Better Cooling Products for Your Junk Than These 2...
CP+B goes with an elaborate anti-pitch in its work for Fruit of the Loom's new Micro-Mesh Breathable Boxer Briefs, which are intended to keep guys a little cooler below the waist. The campaign...
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Domino's Apologizes for Years of Totally Overcharging You for Pizza on the...
Domino's wants consumers to know it feels guilty about charging more for pizzas on the weekend, and it's trying hard to make things right. For years, the fast-food chain has offered bargain pricing...
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Ad of the Day: A 48-Year Record Holder Challenges Today's Olympians to Best Him
In 1968, U.S. Olympian Bob Beamon soared 8.9 meters, surpassing the current long jump world record not by mere inches but by nearly 2 feet. Since that event at the Mexico City Olympics, no athlete in...
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Ad of the Day: A Dangerous Disco Ball Ends Up With the Perfect People, Thanks...
We've all been guilty of going to great lengths to hang on to items with sentimental value, but a new ad for marketplace app Letgo reminds us there's always a better home out there. The spot, "Disco...
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More Than 1 Million Ads Have Been Made With CP+B's Clever 'Commercializer'...
When Crispin Porter + Bogusky Miami first started working with mobile app Letgo—a classifieds app that lets people sell their unwanted disco balls and other treasures—it created a fun digital...
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Ad of the Day: Here's the Mayhem That Won't Happen If You Use Canary Home...
While you're out on the town, or busy at work, do you obsess about what might be going on back at home? Perhaps you're worried the babysitter's skeevy boyfriend will show up for a makeout session, and...
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How the Hyphen Is Shaping the Future of Advertising
Every month, some conference, roundtable, festival interview or trade column presents another thought leader offering a jargon-infested declaration stating that whatever you currently accept as normal...
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Is Crowdsourcing Turning Creative Directors Into Curators?
"There should be no more creative directors. The job is dead and the title is wrong—it should be 'curator.'" These words from KBS+ co-founder/former Victors & Spoils partner Jon Bond may strike...
View ArticleBET Experimented With AR Hair Dryers to Promote the Second Season of The Quad
Tricia Clarke-Stone had a problem. BET had asked her company, WP Narrative_, to create an augmented reality campaign for its TV show The Quad, along with a series of live events, that would generate...
View ArticleAmazon’s First Ad for the Echo Spot Is About Togetherness, Not Shopping
Ah, Alexa. The voice assistant that, like Amazon, wants to be your everything. But "everything" isn't really a position. With Apple's Siri going (Rock!) hard on facilitating your sassy lifestyle, and...
View ArticleMcDonald’s Taps New Leaders to Oversee Brand Content and Cultural Engagement
McDonald's USA has appointed two new leaders to its marketing team. Kenny Mitchell joins as the fast food conglomerate's vice president of brand content and Lizette Williams comes aboard in the...
View ArticleThe Martin Agency Promotes Karen Costello to CCO in the Wake of Joe...
The Martin Agency of Richmond, Va., has promoted executive creative director Karen Costello to chief creative officer, a role left unfilled since her predecessor Joe Alexander departed last December...
View ArticleNielsen Social Content Ratings Will Now Include Instagram
In January 2016, Nielsen added data from Facebook to its already existing Nielsen TV Twitter Ratings, rechristening the offering Nielsen Social Content Ratings. Nick Grudin (now vice president of media...
View ArticleApple Gets Its Animojis to Sing Nominated Songs in Amusing Ads for the Grammys
Animojis are one of the more buzzed-about features of iPhone X. The phone's TrueDepth camera analyzes your facial expressions and mirrors them in a dozen different Animojis, creating little animations...
View ArticleWhy You Should Be Prepared for Facebook Ad Prices to Rise
Mark Zuckerberg recently shared that Facebook is revamping the news feed to prioritize content from friends over content from brands, businesses and publishers. Facebook's stock price dropped 5 percent...
View ArticleAnother Campaign Wants You to Adopt a Dog After Listening to Its Playlist
Dieste's got your new Jam! We're referring to the computer-generated star of the agency's unconventional push for nonprofit Dallas Pets Alive. He's not the typically cute, cuddly canine we've come to...
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