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MetLife's $100 Million U.S. Media Consolidation Pays Off for MEC
In a year of big media reviews, financial-services giant MetLife chose to consolidate most of its U.S. buying and planning chores at MEC without a formal competition. The agency, a unit of WPP Group,...
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Ad of the Day: Kraft Got a Record Haul of Star Wars Memorabilia Into This Mac...
Brands are getting major Star Wars fever ahead of the December release of The Force Awakens. But none has gone for sheer volume quite like Kraft, which breaks a new ad Monday featuring what the...
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Domino's Just Unveiled a Radical Pizza Delivery Car That Took 4 Years to Build
Hey, Domino's, sweet ride! Behold the Domino's DXP (Delivery eXPert), a modified Chevrolet Spark tricked out with a warming oven and space for 80 pizzas, sides, two-liter bottles of soda and dipping...
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Small or Large, Brands Are Betting Big on Programmatic Ads This Holiday Season
Programmatic advertisers are bullish on the holiday season, as retailers and packaged-goods companies look to hypertarget audiences more than ever. And while major brands have used big data for a...
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American Airlines Lands at CP+B After Nearly 25 Years With the Same Agency
After spending nearly 25 years with McCann affiliate TM Advertising, American Airlines has chosen Crispin Porter + Bogusky and MediaCom as its creative and media agencies of record, respectively....
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Carlsberg Infuses Beer Into New Shaving Products, Just in Time for Movember
Earlier this year, Carlsberg launched a line of male grooming products—shampoo, conditioner and body lotion—made with its beer. Now, the brewer is marking Movember by expanding the series with a...
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This Paypal Ad Is Getting Hundreds of Complaints That It Spoils Christmas
Paypal has accidentally played the Grinch in Britain this holiday, according to several hundred viewers who have lodged complaints about its Christmas ad, claiming the commercial implies that Father...
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Applebee's Will End Its Relationship With 'Foodie' Agency Crispin Porter +...
American casual chain Applebee's will soon end its relationship with creative agency of record Crispin Porter + Bogusky after more than three years. In a statement sent to Adweek, the company said it...
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This Ad Reconstructs the Real Voice of a Soldier Who Killed Himself Into a...
The rate of U.S. military veteran suicide is truly horrifying. Research suggests roughly 22 veterans commit suicide every day, or one every 65 minutes. The goal of Mission 22—a collaboration between...
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Fruit of the Loom Redefines Business Casual With Its Ridiculous...
Back in April, Fruit of the Loom and Crispin Porter + Bogusky made fake transparent plastic pants. Now, the brand and agency have upped their fake-clothes game to create a very special line of...
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Stove Top's Millennial Hipster Pilgrim Implores You to Eat Stuffing All Day...
It must be frustrating to be a brand whose product is so closely associated with a single holiday that it seems odd to have it any other time. Stove Top stuffing is in that boat, but it tends to take...
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PayPal Will Run Its First Super Bowl Ad, Sharing Its Vision for 'the Future...
PayPal will invest big bucks to introduce its "global vision for the future of money" in a 45-second commercial during the first quarter of Super Bowl 50. Crispin Porter + Bogusky will create the...
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Applebee's Picks Kansas City's Barkley as Its New Creative Agency
Top American casual chain Applebee's Neighborhood Grill & Bar, which announced in November that it would end its three-year relationship with Crispin Porter + Bogusky, has chosen Barkley as its...
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Facebook Hires Former CP+B CEO Andrew Keller as Global Creative Director
Facebook says it has hired former Crispin Porter + Bogusky CEO Andrew Keller as its new global creative director for Creative Shop, its in-house creative team. Keller, who left CP+B last summer after...
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PayPal Heralds the Age of 'New Money' in Its First Super Bowl Ad
For PayPal, the future is now. That's the theme of the e-commerce company's Super Bowl commercial, which is set to air during the first quarter of Sunday's CBS telecast. The 45-second spot marks the...
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Hotels.com's Captain Obvious Is Running for President, and He's Already Been...
As if the 2016 presidential election weren't enough of a farce already, a new clown is throwing his hat in the ring: Hotels.com's mascot, Captain Obvious. In Crispin Porter + Bogusky's latest for the...
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Kraft Mac & Cheese Secretly Changed Its Recipe, and Is Proud Nobody Noticed
If you were among the junk-food fans anxious that a more natural Kraft Macaroni & Cheese would be less tasty, lay your worries to rest: You might already have tasted it and not been the wiser. In...
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CP+B Promotes Kevin Jones to Chief Creative Officer in Its Los Angeles Office
Crispin Porter + Bogusky has promoted Kevin Jones to the role of chief creative officer in its Los Angeles office, effective immediately. Moving forward, Jones will assume creative leadership on...
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Domino's Debuts Zero-Click Ordering in Latest Effort to Make Your Life...
Domino's won't stop until its customers are able to simply think about Domino's pizza and suddenly find themselves magically munching on it. The pizza chain isn't quite there yet. But today it's...
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How Millennials Can Get Ahead at Work: Bring Ice Breakers and a Unicorn to...
Ice Breakers breath mints are actually unicorns that will help millennials squeeze extra perks out of job negotiations, according to a new campaign by Crispin Porter + Boguksy for the Hershey's-owned...
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